Automatically notifying the right people when a system metric crosses a threshold or something unexpected happens. Like a smoke alarm for your cloud infrastructure.
A CloudWatch alarm sends an email and triggers auto-scaling when CPU usage exceeds 80% for five consecutive minutes.
All four clouds provide managed monitoring alert rules (thresholds, absence, or anomaly-like conditions) and notification/automation targets (email/SMS/webhooks, incident tools, or scaling/runbooks). AWS commonly pairs CloudWatch Alarms with SNS/EventBridge and Auto Scaling; Azure uses Azure Monitor Alerts with Action Groups; GCP uses Cloud Monitoring Alerting with notification channels; OCI uses Monitoring Alarms with the Notifications service.