Azure web traffic load balancer with application-level routing and security. Like a smart bouncer that directs different types of visitors to appropriate areas.
E-commerce sites use Application Gateway to route product searches to one service and payment processing to another.
All provide Layer 7 (HTTP/HTTPS) load balancing with host/path-based routing. Azure Application Gateway uniquely integrates WAF as a first-party option and supports features like SSL termination and cookie-based affinity; AWS ALB and GCP HTTP(S) LB offer similar L7 routing, while OCI provides comparable HTTP/HTTPS routing capabilities through its Load Balancer service.
Explore real-world architectures from our community that use Application Gateway: