Google's global load balancing service that distributes traffic across regions. Like having a worldwide traffic management system that routes users to the best servers.
Global gaming companies use Cloud Load Balancing to ensure players connect to the nearest game servers for low latency.
GCP Cloud Load Balancing is a global, software-defined load balancer that can route traffic to backends across regions. AWS typically combines ELB (regional load balancing) with Global Accelerator for global anycast entry and routing. Azure Front Door provides global HTTP(S) load balancing and acceleration, while Azure Load Balancer is regional. OCI Load Balancer is regional; global distribution is commonly achieved with OCI Traffic Management (DNS steering) in front of regional load balancers.