Question 1

What's the difference between social media and social networking?

Accepted Answer

Social media is the broad category of platforms where people create and share content (posts, photos, videos, live streams). Social networking is a subset focused specifically on building and managing relationships (friends, followers, professional connections). Many platforms do both, but the emphasis differs.

Question 2

When should I use social media for my business?

Accepted Answer

Use social media when you want to reach and engage an audience where they already spend time—such as for brand awareness, product announcements, customer support, community building, recruiting, or driving traffic to a website/app. It’s especially useful when you can post consistently, respond to comments/messages, and measure results with clear goals (engagement, leads, sales, support deflection).

Question 3

How much does social media cost?

Accepted Answer

Creating an account and posting organically is usually free, but costs come from people/time (content creation, community management), tools (scheduling, analytics, social listening), and paid promotion (ads). Ad costs vary by platform, targeting, competition, and campaign objective, and are often billed by impressions, clicks, or conversions.

Social Media

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