Azure DNS-based traffic load balancer for global application availability. Like a traffic director that routes users to the best available data center.
Global applications use Traffic Manager to automatically route users to the closest healthy endpoint.
Azure Traffic Manager is a DNS-based global traffic routing service that directs users to endpoints based on routing rules and health checks. The closest AWS equivalent is Amazon Route 53 with routing policies and health checks. GCP Cloud DNS and OCI DNS provide authoritative DNS but do not offer a direct, first-party DNS traffic management feature equivalent to Traffic Manager’s built-in global routing + health-based failover; similar outcomes on GCP/OCI typically require combining DNS with load balancing/health checks.